client LOEWE X ON 2025
Running on clouds feels different. And so does the LOEWE x On collaboration — entwining LOEWE’s craftsmanship with On’s performance. The collection celebrates the spirit of the great outdoors, while also welcoming a new shoe that features innovative Cloudtilt 2.0™ technology, giving wearers the intrinsic feeling of walking on clouds.But how does this journey in the sky touch millions of soles?
Selfridges Yellow Corner
Artist Seph Li and AKQA created a bespoke custom-created code, informed by sciences reaction-diffusion principles, that set the tone for sensorial escapism. As light as a cloud, as fast as the wind. Using 60 frames per second on a weightless bed of 32 sensors per panel, the interactivity rends human interaction immediately and with finesse, making it the world’s fastest and responsive retail installation made to-date.